Why your PPC might be failing
There’s a number of significant factors which determine the success of your PPC campaign. Here are a few common mistakes many people make:
- Sending PPC traffic to a slow website
- Not having specific enough ad group siloes
- Sending all Google ads traffic to your home page
- Not separating search and display campaigns
- Not adding call extensions
- Having only broad match keywords
- Having too many broad match keywords
- Neglecting adding negative keywords
- Not retargeting
- Running ads 24/7 instead of only during your business hours
- Not tracking your cost per conversion